E-commerce is changing fast. Customers today don’t want to browse dozens of pages or search endlessly for the right product. They expect personalized suggestions that match their interests instantly.
Shopify has responded to this shift by introducing AI product recommendation systems that help store owners offer smart, personalized shopping experiences with zero manual work.
In 2025, AI-powered recommendations have become a must-have for every Shopify store. They boost conversions, increase average order value (AOV), and create a smoother, more enjoyable shopping journey for customers.
This blog will guide you through exactly what Shopify AI product recommendations are, why they matter today, and how you can use them—even as a complete beginner.
What Are Shopify AI Product Recommendations?
Shopify AI product recommendations are automated suggestions generated by Shopify’s built-in artificial intelligence. These recommendations analyze shopper behavior and display products that a customer is most likely to buy.
The AI considers:
- Customer browsing history
- Items added to cart
- Past purchases
- Similar customer behavior
- Trending products
- Store-wide performance data
These suggestions appear in various sections of your online store, such as:
- Product detail pages
- Homepage
- Cart and checkout
- Thank-you pages
- Pop-ups
- Search results
- Email campaigns
Simple Example
If a customer is browsing shoes, the AI may suggest:
- Socks
- Shoe cleaner
- Shoe accessories
- Similar shoes
- Top-sellers in footwear
These suggestions increase the chances of a sale and often result in multiple items being purchased.
Why Beginners Should Care
Because AI does all the hard work.
You don’t need to:
- Manually choose related products
- Track behavior
- Analyze patterns
- Build upsell flows
Shopify’s AI handles everything, helping even small stores compete with big brands.
Why Shopify AI Product Recommendations Are Trending in 2025
AI is not a future trend—it is the present. But there are specific reasons why 2025 is the breakout year for Shopify AI personalization.
1. The Rise of Personalized Shopping
Customers expect Amazon-style relevance.
Stores without personalization lose sales immediately.
2. Higher Advertising Costs
Facebook, Google, and TikTok ads are now more expensive.
Stores must increase AOV and conversion rate to stay profitable.
3. Shopify Released Major AI Upgrades
In 2025, Shopify improved:
- “Recommended for you”
- “Similar items”
- “Frequently bought together”
- Personalized search ranking
These upgrades made AI accessible to every store owner.
4. Growth of AI Shopping Assistants
Shopify announced AI tools that guide customers like real sales associates.
5. Consumer Behavior Has Shifted
People want convenience.
AI recommendations reduce effort, making shopping smoother and faster.
Benefits of Shopify AI Product Recommendations
✔ 1. Higher Conversion Rates
Customers buy faster when they see relevant items without searching.
✔ 2. Bigger Average Order Value
AI automatically suggests:
- Bundles
- Add-ons
- Complementary items
- Premium alternatives
This encourages customers to buy more per visit.
✔ 3. Better Customer Satisfaction
Personalized experiences feel more premium and enjoyable.
✔ 4. Automatic Upselling and Cross-Selling
AI does the selling for you—24/7.
✔ 5. Saves Time and Manual Work
Store owners don’t need to manually choose related products.
AI automatically learns and adjusts.
Mini Case Study
A small Shopify fashion brand installed an AI recommendation app.
After 45 days:
- AOV increased by 32%
- Cart abandonment dropped 12%
- Returning customers increased 29%
This growth came from smarter product discovery—not ads.
Step-by-Step Beginner Guide to Using Shopify AI Product Recommendations
Step 1 — Enable Shopify’s Built-In AI Features
Most Shopify themes already include AI recommendation blocks such as:
- Related Products
- Recommended For You
- Complementary Products
How to enable:
- Go to Online Store → Themes
- Click Customize
- Open a Product Page
- Add Product Recommendations block
Pro Tip:
Place recommendations right below product details—not at the bottom.
Step 2 — Install an AI Recommendation App (Optional but Powerful)
Apps offer:
- Personalized homepages
- AI bundles
- Real-time recommendations
- Post-purchase offers
- Email and SMS recommendations
Popular apps include:
- LimeSpot
- ReConvert
- Vitals AI
- Boost AI Search & Discovery
- Klaviyo AI Product Recommendations
Tip:
Start with one app so your store stays fast.
Step 3 — Decide Where to Show Recommendations
Different placements boost different goals.
Homepage
- Personalized picks
- Trending items
- Bestsellers based on user behavior
Product Page
- Similar items
- Style matches
- “Customers also viewed”
Cart Page
- Add-on items
- Low-cost accessories
Checkout
- Smart last-minute offers
Thank-You Page
- Exclusive personalized deals
Email Marketing
- AI-curated recommendations inside newsletters
Tip:
Use at least 3–5 AI recommendation blocks for maximum impact.
Best Tools and Resources for AI Recommendations on Shopify
1. Shopify Search & Discovery (Free)
Perfect for beginners.
Adds AI-driven related products and collections.
2. Shopify Magic
Shopify’s built-in AI assistant that improves recommendations.
3. LimeSpot Personalizer
Most advanced AI personalization tool.
Great for growing brands.
4. Vitals All-in-One
Affordable AI bundles and cross-sells.
5. ReConvert
Powerful for checkout and thank-you page recommendations.
6. Klaviyo
Email and SMS product recommendations powered by AI.
Common Mistakes to Avoid
- Using too many AI apps at once
- Placing recommendations at the bottom of the page
- Showing irrelevant or random suggestions
- Not testing placements
- Ignoring mobile optimization
- Not monitoring analytics
Solution:
Install one strong AI tool and test what works best for your visitors.
Expert Insights + Future Predictions
1. AI Will Predict What Customers Need Before They Know It
Expect “anticipatory recommendations” that show the next item automatically.
2. Personalized Storefronts Will Become Standard
Every visitor sees a totally unique homepage.
3. AI Shopping Assistants Will Replace Manual Browsing
Visitors will shop through chat-like interfaces.
4. Real-Time Dynamic Bundles
AI will create bundles live based on shopper behavior.
5. AI Recommendations Will Spread Across All Channels
Including:
- Social media
- SMS
- Wearables
- Voice assistants
E-commerce will become fully integrated.
Conclusion
Shopify AI Product Recommendations are no longer optional—they are essential.
They help every Shopify store sell more by showing customers the products they actually want to buy.
With AI-powered suggestions, you can:
- Raise your conversion rate
- Increase average order value
- Reduce customer effort
- Improve overall shopping experience
Whether you’re a beginner or a pro, enabling AI recommendations on your Shopify store is one of the simplest ways to grow in 2025.
